Alkemi Network Referral Program

Referral Program:

The main objective of the referral program is to bring new institutions and individuals to the Alkemi Earn platform while retaining the existing user base in the Earn pools. The referral program is different from other marketing initiatives as it relies on existing customers to source potential new customers.

Alkemi Network will advertise the referral program to current customers and through a range of online distribution channels. The remaining work is done by Alkemi Network’s existing customers when they search for appropriate friends and acquaintances to refer to.


  • 78% of B2B marketers say referrals generate good to excellent leads - Social Media Today
  • 84% of people trust recommendations from people they know, the highest of any form of advertising - Nielsen
  • On average, referred customers have:
    • 25% higher lifetime value
    • 37% higher retention rate


  • Participation rate: (# of participating customers / total active customers) x 100
  • Growth rate: (# of invitations set / invitation conversion rate)
  • ROI: (Example calculation here)

Proposed program details:

  • Each verified Earn user will receive a unique, referral link OR a unique referral code, accessible through a new ‘referrals’ tab on the protocol
  • Referred users must complete KYC verification and deposit into the ‘Verified’ pool for referrers to receive rewards (for users referred to the ‘Verified’ pool)
  • Referrers will receive an X% reward bonus based on the asset amount deposited by the referred user, OR referrers will receive a lump sum reward
  • Reward bonus will be paid in the same asset, or in $ALK, or in both, after X number of days, OR for 1 year OR indefinitely
  • Reward bonus will be paid either directly into the referrer’s wallet, or back into the protocol

Other optional program features:

  • Referral rewards for assets borrowed as well?
  • Leaderboard option
    • Feature top referrers (by a nickname or last 5 digits of wallet address) on homepage, or on referrals tab, if the user opts-in
    • Users with the most referrals per month receive additional referral rewards